January 9, 2024

Episode 204: Leaving Shark-Infested Waters with Blue Ocean Strategy

🦈 Dive into innovative tactics and empower your entrepreneurial journey!

Blue Ocean Strategy book cover.

Why Blue Ocean Strategy is a Game-Changer.

It reshapes how we approach business, steering away from fierce competition (like escaping shark-infested waters 🦈) and toward unexplored opportunities. This book equips us with tools to innovate, stand out, and create our unique path to success. Let’s navigate those blue oceans together! 🌊

Show Notes

This episode we are talking “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. Where we cover the concept, real-life examples, and practical takeaways. Get ready for insights that spark innovation and set the stage for success.

Resources & Links

Buy the Book in the U.S.:
Blue Ocean Strategy, W. Chan Kim & Renne Maugborgne

Buy the Book in CA:
Blue Ocean Strategy, W. Chan Kim & Renne Maugborgne

Joelene’s Favourite Blue Ocean Example:
Sofia Katherine & Co

Community Engagement: https://www.patreon.com/stcproductions

STC Mastermind